The Secret Coffee War That Nobody Knows About

Coffee, the most consumed beverage on the planet next to water. In the last 10 years there has been a major shift in the business world. All the major CEO's of the restaurant industries are all heading towards one thing, its called coffee.

It all started with Starbucks when they were marketing their coffee in such away that people are willing to pay $5.00 a cup. It is said for every 7 cents it costs Starbucks to make coffee, they make $15 profit. Those are massive profit margins and you wonder why Starbucks has been opening more and more stores.

Companies like McDonald's wanted a piece of that pie so their major board members went to work to see how they can profit in the coffee business. After shifting most of their advertising dollars to coffee, they brought out their McCafe brand. Didn't you notice their commercials never cater towards their burgers or happy meals any more. They are pushing their McCafe brand and they started out with sampling their Coffee for free. This was genius because their McCafe brand makes more profits and revenue than their burgers.



All the other major restaurant companies saw what McDonald's and they started to work on their own coffee brands. Burger King introduced their BK Joe Coffee branding. Dunkin Donuts used to have a huge Donut for their logo on their stores, now it's a huge coffee cup. Subway is now open early for breakfast and it wasn't because people are going to eat a foot long sub in the morning, it's because they are now serving Seattle's Best Coffee.

Everything has shifted to coffee. It's not surprising because in north america alone, 255 million people drink 2-5 cups of coffee a day. It's a huge market and people are so addicted to it. Coffee drinkers may forget to kiss their kids or hug their spouses before they leave the house, but they will never forget to drink their coffee.

Knowing what you know now, would you have invested in Starbucks 10 years ago? I bet your answer is yes. There is a new kind of Coffee coming to the market to the coffee war. One day, this coffee will be consumed all over the world. Imagine a coffee that is good for you and tastes as good or better than any gourmet coffee shop. The next Starbucks is here and I hope you all see it this time.

Visit http://www.coffeeworldteam.com and thoroughly read the content. It will change your life. Article Source: http://EzineArticles.com/?expert=Jesse_Singh Article Source: http://EzineArticles.com/7438841