The Secret Coffee War That Nobody Knows About

Coffee, the most consumed beverage on the planet next to water. In the last 10 years there has been a major shift in the business world. All the major CEO's of the restaurant industries are all heading towards one thing, its called coffee.

It all started with Starbucks when they were marketing their coffee in such away that people are willing to pay $5.00 a cup. It is said for every 7 cents it costs Starbucks to make coffee, they make $15 profit. Those are massive profit margins and you wonder why Starbucks has been opening more and more stores.

Companies like McDonald's wanted a piece of that pie so their major board members went to work to see how they can profit in the coffee business. After shifting most of their advertising dollars to coffee, they brought out their McCafe brand. Didn't you notice their commercials never cater towards their burgers or happy meals any more. They are pushing their McCafe brand and they started out with sampling their Coffee for free. This was genius because their McCafe brand makes more profits and revenue than their burgers.

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